A Real-Life Success Story in Social Media for Dance Studios
During our 90-Day Social Media Success Challenge for Dance Studios, I’ve shared with you many tips on how to effectively launch a social media marketing campaign for your studio. For Day #14 in our 90-Day Social Media Success Challenge, I would like to highlight a dance studio in Chino, CA, who is using social media to promote their studio, and doing it right!
Nuevo School of Contemporary Dance launched just one year and a half ago, and I feel like I’ve gotten to know a lot about this wonderful dance studio since connecting with the studio’s founder, choreographer and dance educator, Francisco Gella. He is also a part of Coastal Dance Rage’s elite faculty. http://coastaldancerage.com
Strictly through social media, I’ve learned a lot about Nuevo School of Contemporary Dance. I’ve learned about their mission, their curriculum, where they compete, and I’ve even seen many compelling videos that showcase their students, and their performances. They are a great example of how maximizing social media marketing can have a tremendous and positive impact on your dance studio. Check out a wonderful video which showcases how they are “transforming dance education”.
Follow them on Twitter, http://twitter.com/nuevodance
Subscribe to their YouTube page at,
http://youtube.com/nuevodance
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
hi! by any chance do you have any statistical or quantitative references of some sort to show that the usage of great videos for their promotion has really worked? Like any percentage increase in students for example that can be useful to substantiate this claim?
Really interested to know:)!
Hi MeiYin, I interviewed several dance studio owners who said that the use of videos, through social media, did increase their student enrollment, and the awareness of their dance studio in their local area. It wasn’t enough people in this specific case to create a statistical report. But we’re definitely looking into speaking with more dance studio owners in order to create an official report with statistical references. Thanks for your comment!