How to Use YouTube Search Stories in Social Media for Your Dance Studio
Day 39 in the 90-Day Social Media Success Challenge for Dance Studios…
It is totally a coincidence and yet very ironic that yesterday’s blog post, “Social Media for Dance Studios – Is Online Search Your Enemy?”, was about making sure your dance studio’s online presence is search-friendly, and yesterday a friend of mine shared this wonderful new feature from YouTube and Google with me called “Search Stories”. I guess that is confirmation that I am totally on the right track!
YouTube Search stories was created by Google to allow you to create your own short video using google search terms, as a way to tell your story. It’s really easy too. Go to, http://youtube.com/searchstories. Click on, “create your own”. Then you just enter in the search terms that you’d like to feature (for example, I started off with Kiner Enterprises Inc., my company’s name), and you can choose what type of visual you’d like to be used to highlight that particular search term. You can choose from a web search, images, maps, news, blog search, product search, or books. Once you’ve picked all of your search terms, and visuals ( you are able to preview what each one will look like by clicking on the preview icon), you are able to choose from a variety of music options for your very unique search story video.
Once you’ve done all that, you get to view the full preview, upload it to your YouTube page, and begin sharing it on all of your social media pages, and even your website if you choose.
This is a great move by Google, and a really cool feature to add to your video archives, and simply a wonderful marketing tool. Again, I have to say that, I feel like this is really confirmation, and the ultimate support of my argument from yesterdays blog post. If you didn’t see the significance of your dance studio having a search-friendly online presence and being able to tell a story through an online search before, you should definitely see it now!
I created two different search story videos. One for my company (above), and one for myself (below). I hope that you will take the 5 minutes it takes to create a video like this, create one for your dance studio today, and use it as another marketing tool for your dance studio through social media.
For access to more specific tips, tools, and strategies for promoting your dance studio through social media, please join Kiner Dance Studio Success, the 1st online social media success resource center for dance studios. Official launch July 2010.
Related Posts
Social Media Revolution for Dance Studios
What I Love About Social Media for Dance Studios
My Dance Studio’s Real-Life Social Media Success Story – Feat. Nuevo School of Contemporary Dance
Social Media for Dance Studios – Is Online Search Your Enemy?
A Crazy Idea in Social Media for Dance Studios
The Hip-Hop Dance Conservatory’s Social Media Success Story
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
