The #1 Thing Your Customers Can’t Refuse in Social Media for Dance Studios

Day #58 in our 90-Day Social Media Success Challenge for Dance Studios...

What is the one thing your customers can’t refuse in social media for dance studios?

Free Stuff!!
Listen, people love free stuff! It could be broken, old, out-dated, whatever! People want it, if it’s free! So what if that free gift was something of value? Or even better, what if you gave people a choice?

Do you sell dance clothing at your dance studio? Can you afford to offer one free class to a potential new customer? Can you afford to give away a $10 Starbucks/Dunkin Donuts/iTunes gift card every month? That’s only $120 for the entire year. It’s a biz expense, so it’s tax-deductible. If you answered yes to any of these questions, here’s what you do:

Once a month, have dance/tv/music trivia, or a contest of some sort on your Facebook Fan page (funniest joke, best inspirational quote, etc.), with the prize being a free dance class, free clothing item, or gift card for the winner. Anyone can participate, as long as they’re a fan of your page, even if they don’t take class at your dance studio.

This will not only create a buzz, but when people start winning these prizes, they’ll tell their friends about it, share your page, and their friends will want a chance to win too.

Take it a step further and post a picture of the winner each month on Facebook, and tag them in the post/picture, and you’ve now just connected to the 500 or more friends that they have. Be sure to share this information on your studio’s blog, Flickr, and Twitter page too!

Do you see where I’m going with this? Make it fun. Make it interactive. Make it interesting. Give people a reason to get involved, and inspire them to share your studio’s information with their friends and followers, and they will be connected to your dance studio for years to come.

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