The #1 Thing Your Customers Can’t Refuse in Social Media for Dance Studios
Day #58 in our 90-Day Social Media Success Challenge for Dance Studios...
What is the one thing your customers can’t refuse in social media for dance studios?
Free Stuff!!
Listen, people love free stuff! It could be broken, old, out-dated, whatever! People want it, if it’s free! So what if that free gift was something of value? Or even better, what if you gave people a choice?
Do you sell dance clothing at your dance studio? Can you afford to offer one free class to a potential new customer? Can you afford to give away a $10 Starbucks/Dunkin Donuts/iTunes gift card every month? That’s only $120 for the entire year. It’s a biz expense, so it’s tax-deductible. If you answered yes to any of these questions, here’s what you do:
Once a month, have dance/tv/music trivia, or a contest of some sort on your Facebook Fan page (funniest joke, best inspirational quote, etc.), with the prize being a free dance class, free clothing item, or gift card for the winner. Anyone can participate, as long as they’re a fan of your page, even if they don’t take class at your dance studio.
This will not only create a buzz, but when people start winning these prizes, they’ll tell their friends about it, share your page, and their friends will want a chance to win too.
Take it a step further and post a picture of the winner each month on Facebook, and tag them in the post/picture, and you’ve now just connected to the 500 or more friends that they have. Be sure to share this information on your studio’s blog, Flickr, and Twitter page too!
Do you see where I’m going with this? Make it fun. Make it interactive. Make it interesting. Give people a reason to get involved, and inspire them to share your studio’s information with their friends and followers, and they will be connected to your dance studio for years to come.
Did you find this article to be useful? Please leave a comment below with some of your ideas and thoughts.
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
