My Dance Studio’s Real-Life Social Media Success Story – Feat. Rhonda’s FooteWorks

Rhonda's FooteWorks Dance Studio Photo

For Day 34 in our 90-Day Social Media Success Challenge for Dance Studios, you will enjoy the first installment in our new series, “My Dance Studio’s Social Media Success Story”. Today’s post features a personal story from Rhonda Foote, owner of Rhonda’s FooteWorks, with four locations in Watertown, Lowville, Evans Mills & Gouverneur, NY. Offering Diaper Dance to Adult Dance and Zumba Fitness!

Rhonda’s FooteWorks has been in operation since 1987 in Northern New York.  According to Rhonda, they have “danced” through many challenges over the years. A special thanks to Rhonda for being the first one to submit her inspirational story! Check it out!

1) What type of marketing/promotion did you do for your dance studio before getting involved in social media?

Prior to getting involved in social media, marketing for my studios ranged from hand made or computer generated flyers to newspaper ads, radio ads and television ads.

Rhonda's FooteWorks Dance Studio Photo

2) What social media outlets are you currently using to promote your dance studio? (Facebook, Twitter, Youtube, etc.)

RFW uses Facebook, Twitter, Youtube, You News and multiple local news blogs and online community resources.

3) What’s been the biggest change at your dance studio since getting involved in social media marketing?
Since getting involved in social media marketing, the single biggest change at my dance studio is the TIME I save!  Just saying “join our facebook page” means that everyone is on the “same page” regarding studio updates, information and developments.

4) Why do you think social media is a great way to promote and market your dance studio?

Last season I spent the most money EVER on advertising.  TV, radio, etc.  When new students registered, I asked them where they heard about us.  About 1 in 3 said FACEBOOK!  Social media gives me the opportunity to show the studios in so many different lights and angles.  I can hit on some aspect of our studio each day in a new and positive way.  Photos, videos, parent “brags”… quick, effective and FREE!

5) Did you originally have doubts about getting involved in social media for your dance studio? Why? How did you overcome that initial hesitation?

I really did not have any hesitations.  One of the reasons Rhonda’s FooteWorks is still around and growing is because I am quite open to trying new things and am willing to let the studio constantly evolve…RFW is kind of a living, breathing, being!

What a wonderful real-life success story in social media for dance studios! If you’d like to share your story, please e-mail your answers to the questions above to, Check out the great benefits of sharing your story here!

Be sure to join our online social media success resource center for dance studios, Exclusive tips, tools, and strategies for promoting your dance studio through social media will be available exclusively to the members of this site in July 2010.

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