My Dance Studio’s Real-Life Social Media Success Story – Feat. Rhonda’s FooteWorks
For Day 34 in our 90-Day Social Media Success Challenge for Dance Studios, you will enjoy the first installment in our new series, “My Dance Studio’s Social Media Success Story”. Today’s post features a personal story from Rhonda Foote, owner of Rhonda’s FooteWorks, with four locations in Watertown, Lowville, Evans Mills & Gouverneur, NY. Offering Diaper Dance to Adult Dance and Zumba Fitness!
Rhonda’s FooteWorks has been in operation since 1987 in Northern New York. According to Rhonda, they have “danced” through many challenges over the years. A special thanks to Rhonda for being the first one to submit her inspirational story! Check it out!
Prior to getting involved in social media, marketing for my studios ranged from hand made or computer generated flyers to newspaper ads, radio ads and television ads.
2) What social media outlets are you currently using to promote your dance studio? (Facebook, Twitter, Youtube, etc.)
RFW uses Facebook, Twitter, Youtube, You News and multiple local news blogs and online community resources.
3) What’s been the biggest change at your dance studio since getting involved in social media marketing?
Since getting involved in social media marketing, the single biggest change at my dance studio is the TIME I save! Just saying “join our facebook page” means that everyone is on the “same page” regarding studio updates, information and developments.
4) Why do you think social media is a great way to promote and market your dance studio?
Last season I spent the most money EVER on advertising. TV, radio, etc. When new students registered, I asked them where they heard about us. About 1 in 3 said FACEBOOK! Social media gives me the opportunity to show the studios in so many different lights and angles. I can hit on some aspect of our studio each day in a new and positive way. Photos, videos, parent “brags”… quick, effective and FREE!
5) Did you originally have doubts about getting involved in social media for your dance studio? Why? How did you overcome that initial hesitation?
I really did not have any hesitations. One of the reasons Rhonda’s FooteWorks is still around and growing is because I am quite open to trying new things and am willing to let the studio constantly evolve…RFW is kind of a living, breathing, being!
What a wonderful real-life success story in social media for dance studios! If you’d like to share your story, please e-mail your answers to the questions above to, info@kinerenterprises.com. Check out the great benefits of sharing your story here!
Be sure to join our online social media success resource center for dance studios, http://kinerdancestudiosuccess.com. Exclusive tips, tools, and strategies for promoting your dance studio through social media will be available exclusively to the members of this site in July 2010.
Related Posts
Social Media for Dance Studios – A Tribute to Rhonda’s Footeworks
A Crazy Idea in Social Media for Dance Studios
Social Media Revolution for Dance Studios
The Hip-Hop Dance Conservatory’s Social Media Success Story
What I Love About Social Media for Dance Studios
My Dance Studio’s Real-Life Social Media Success Story – Feat. Nuevo School of Contemporary Dance
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
