How Dance Studios Should Celebrate Small Business Saturday
I never thought I’d see the day when small businesses, not to mention, small, local businesses, would have a day dedicated to celebrating and supporting them! It’s such a sensible concept, why hasn’t it been done sooner? I don’t know. But I do know that I am overly joyed to hear about ‘Small Business Saturday’, which is on Sat., Nov. 27, 2010 (the day after black Friday). The purpose of this day is to get consumers to make a conscious effort to support and patronize local small businesses in their community all day long. The concept is that local businesses “create jobs, boost the economy and preserve neighborhoods around the country. According to the SBA3/50 project suggests that for every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures – far greater than national chains”, according to Duct Tape Marketing. over the last decade small businesses have accounted for 60-80% of all new jobs. Research conducted by the
Many advocacy groups, and public and private organizations are supporting this initiative, along with American Express OPEN, and I think that this is something that dance studio owners everywhere need to take full advantage of. Read more about this movement here, and be sure to get your dance studio involved. People love to support a good cause, and supporting local dance studios, that provide such wonderful activities, classes, and training for kids and adults in the local community is something that most people won’t be able to refuse! Here are a few things that you can do at your dance studio to benefit from this wonderful initiative:
– Make it a big deal, and offer discounts on certain items that you sell at the studio (shoes, t-shirts, dance bags, etc.), and classes for the entire day.
– Encourage people to bring a friend to show their support.
– Ask people to post to your Facebook wall that day, what they love about your dance studio, and how your studio is contributing something positive to the local community.
– After the day is over, consolidate the comments and testimonials that you get from your customers, and have it printed on a big poster, that you can hang up at the studio, with the header “How We Celebrated Small Business Saturday 2010”.
This is an awesome opportunity for any dance studio to gain new clients and get your current customers to step up and show some extra support for your dance studio. So get involved!
Please Tweet, Like, and share this post on Facebook, and let’s support small businesses!
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.