14 Tips To Maximize All Of Your Social Media Profiles

Alright guys, it’s time for you to give your social media pages and presence their annual check-up. With so many social media sites on your plate, you may feel overwhelmed at times, and feel like it’s impossible to balance everything, but it’s not. You don’t have to spend hours and hours of your time on social media (unless that’s what you like to do) in order for it to be effective, help you build lucrative relationships, and grow your brand. With the right information, skills, and resources, you can make sure your social media presence is working overtime for you. That way, you’re working smarter, not harder.

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Here’s Your Annual Social Media Check-Up To Do List For 2013:


  • Update all of your social media pages. The ones that you frequent the most are probably up-to-date already. But what about the ones that you don’t visit that often? Yeah, those are the ones you need to update, because people may discover you there, and your info will be old and outdated.


  • Update your Linkedin profile. Linkedin recently made changes that are pretty cool in my opinion. You can add all sorts of media to your profile now (I have a ton of videos included in my profile now), plus links to your publications, and more! Make sure that you’re making the most of these updates, and maximizing the potential career and business opportunities through Linkedin. You can view my updated profile here.


  • Optimize your website with social media buttons. Assuming you have a website or blog, make sure that your social media buttons are prominent on your home page. Even more important than that, make sure that you have social media share buttons on every page/post on your site. Sharing is how you get lots of exposure for your brand. If your site is a WordPress.org site, I recommend the Digg Digg plugin for your social media sharing. It is by far one of the best social media sharing plugins out there. Add it to your site today.


  • Update your website or blog using WordPress.org. The WordPress.org platform has really become the industry standard, and for good reason. It’s easy to maintain and update, even if you’re not tech savvy, it’s mobile-friendly, and it has thousands of awesome plugins to make your website social media friendly and search engine optimized. Flash websites are long gone. So get your website or blog current with the times, and switch it over to the WordPress.org platform. Please note: You will need a web developer to set up the site for you initially, as well as your own hosting account. Click here to see my recommendation for a website developer.


  • Create a Google+ account. I know, I know, you’re probably saying, “What? I have to set up yet another social media account? Why?!!”. Well, the answer is Google is the top search engine out there, and if you want to get some extra special love in Google searches, you need to be on Google+. I’m no expert in Google+ at this point in time, but I do know that your profile info (which you set up) shows up in searches. So why not take advantage of an opportunity to reinforce your skills, expertise, and online brand? It’s a no-brainer to me. It’s quick and easy to do, so don’t stress yourself. Take a few minutes to do it today.


  • Google yourself. Do this and see what shows up. Are you happy with what shows up? If you’re not, then you need to make some changes. Your Facebook, Twitter, and Linkedin profiles will typically show up in the search, but your website or blog, should be at the top. Is it? Do your Youtube videos show up in your search? Do you have press coverage that shows up? You control a lot of what shows up in search engines under your name or your brand, so be sure to actively create what you want people to see when they do a search for you. This is another reason why it’s important to keep all of your social profiles up-to-date. They’re the first places people may go to learn more about you and your brand.


  • Edit or remove your old online photos. This is a big one. Photos of you also show up in an online search. Are they the photos that truly represent who you are, and what your brand stands for? are they professional-looking? Do they reflect what you’re all about? If you have any photos on Facebook, Twitter, Instagram, Pinterest, Flickr, etc. that don’t best reflect who you are today, and where you want your brand to go, get rid of them.


  • Take new photos, and keep them up-to-date. I recommend taking new photos every year, at least once a year. You’d be surprised how much you change from year to year. Not to mention, your goals change, you grow, you mature, and you may want to project a different image from year to year. Don’t have photos on your social media profiles that are five or more years old. Have photos that are current, and represent who you are today. Remember, when people meet you in person, you should like you do (or similar) in your online photos. Be authentic, and be transparent.


  • Delete inactive accounts. This is important because, it looks worse when you have a scoial media account that hasn’t been updated in months, that it does to not have one at all. I recommend having a consistent presence on Facebook, Twitter, and Linkedin, at the bare minimum. But if you have accounts that you’re not updating regularly, you’re better off not having them at all.


  • Update your social media accounts regularly. Maybe it’s just me, but when I see that an individual or a company’s social media account hasn’t been updated in weeks or months, it makes me wonder. I get concerned about their stability, reliability, and whether or not they are who they say they are. What’s happening that hasn’t allowed them to update their account in so long? It doesn’t take much to keep your accounts updated on a regular basis. You can schedule your posts in advance, you can updates your sites from your mobile phone or tablet, there really is no excuse. Be consistent.


  • Connect your Facebook page to your Twitter account (not the other way around). It’s awesome to have your Facebook updates automatically go to Twitter because you’re killing two birds with one stone. Plus, since you can schedule your Facebook updates in advance, it makes it much easier to manage. I do not recommend having your Tweets go to Facebook because, we generally Tweet a lot more than we update on Facebook, which is perfectly acceptable, on twitter. Multiple updates on your Facebook fan page throughout the day, not so much. Plus, with the use of hashtags, and replies to people’s mentions, some tweets won’t even make sense on Facebook. Make it a one way deal: Facebook -> Twitter. That’s it.


  • Schedule your Facebook page updates in advance. I love this feature on Facebook! I used to have to use sites like Hootsuite, or Socialoomph to do this, but now I can just do it right on Facebook. After you type in your updates on your Facebook page, just click on the little tiny clock underneath your text to schedule your update for later.


  • Use Facebook promoted posts. As many of you already know, Facebook isn’t allowing us page owners to reach all of our fans for free anymore.We get to reach anywhere from 15-20% of our fans on each update. The more engagement you have on your posts (likes, shares, and comments), the more visibility you get, but it’s still very limited. Promoting your posts ensures that all of your fans will see your posts, along with many of their friends too, when they interact with your post. It’s not very expensive, as it is based on how many fans you have. If you only have a few or several hundred fans, $10 can get your post in the news feed of all your fans, and many of their friends as well. It’s definitely worth it. Facebook offers are also a really great way to promote your services and products, or special discounts that you may be offering. Again, as little as a $20 investment can take you along way, and yield exponential results.


  •  Join a Tweetchat. As many of you already know, I host the weekly #LetsTalkDance tweetchat on Twitter every Monday night, 10-11 pm EST. But there are lots of other really wonderful tweetchats on Twitter for different topics like health and wellness, social media marketing, personal development and more. Get involved with one of these Tweetchats on a regular basis, and you’ll meet new people, learn new things, gain more followers, and benefit even more from the twitter community. One of our Finance Your Dance online workshop students recently started the #rally4art tweetchat, so that’s another great dance-related tweetchat for you to join!


Is your social media presence healthy, or does it need a little extra attention? Have any tips to add to this list? Post your comment below, and please share this post on Facebook, Twitter, Linkedin, Google+, and Pinterest.

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