Recap Part 2: 16 Tips To Get Dance Sponsors And Press/Media Coverage
| |Here is Part 2 of our recap of 16 Tips on how to get sponsors and press/media coverage which were shared first on our #letstalkdance radio show, and then again on our weekly #letstalkdance Tweetchat.
Please share on Facebook and Twitter if you find them helpful.
How To Get Dance Sponsors And Press/Media Coverage
Tip 1: Build & establish your own brand,credibility, & audience,to be attractive to sponsors,partners, & the press. #FinanceYourDance
Tip #2: When soliciting sponsors, research which brands align w/ your values, mission, & message. #FinanceYourDance
Tip #3: When contacting sponsors, send professional photos, your resume, a personalized cover letter. #FinanceYourDance
Tip #4: Show sponsors how you can benefit their company, & increase their brand awareness. #FinanceYourDance
Tip #5: Sponsors want press & media coverage as part of the deal. Have a PR & marketing strategy in place. #FinanceYourDance
Tip #6: Always display integrity when partnering w/ sponsors. Honor their requests/expectations. #FinanceYourDance
Tip #7: Think like a reporter. Have an angle to your story that they can pull from. #FinanceYourDance
Tip #8: Have a clear message for your brand, so people know who you are & what you’re about within seconds. #FinanceYourDance
Tip #9: Hire a professional to help w/ your PR, marketing, & branding, so you can focus on what you do best. #FinanceYourDance
Tip #10: Never send large files to press via e-mail without their request. #FinanceYourDance
Tip #11: Use press releases to share your brand’s milestones. #FinanceYourDance
Tip #12: Be aware of the difference between strategic PR, and Seasonal/Event PR. #FinanceYourDance
Tip #13: Press coverage can increase your search engine optimization in a big way! #FinanceYourDance
Tip #14: Make sure your online presentation i.e.w website, photos, videos, are professional quality. #FinanceYourDance
Tip #15: Build a brand that adds value, has a powerful message, & a passionate audience… #letstalkdance
Tip #16: Once you’ve done Tip 15, you will attract the attention of the press, sponsors, & the media. #letstalkdance
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2 Comments
A great recap of Sunday’s show and also the tweet chat. One person said on twitter that they were surprised that highly educated student interns don’t know how to write a release…I’ve worked with many interns and edited their releases…its hard to know how to write a good release until you’ve pitched press and know what messages work and don’t work with them…then you know how to best speak their language and how they want the information written for them. Additionally, a good knowledge of AP style is vital for writing proper press releases.
@AmberHenrie Thank you so much for all of your insight, and for always sharing such valuable and useful tips! You are truly a gem in this industry! Keep the tips coming!! 🙂