Recap Part 1: How To Get Dance Sponsors And Press/Media Coverage
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Q1: Do you think dance sponsorships are a good way to #financeyourdance events/projects?
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A1: As long as they are aligned with your image & goals, & you have clearly defined & agreed upon terms & responsibilities. #letstalkdance0
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A1: For some dance events, it’s a great way to cross-promote products to similar audience #letstalkdance0
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A1 When an alcohol company wanted to give back to the community by sponsoring an event, we turned them down. Wrong message. #letstalkdance0
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@CRBalletIE I volunteer with youth & health promotion. It was entirely wrong for us. #letstalkdance0
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A1- It’s good. For instance, airline sponsorship is vital to any dance company which has hopes of touring long distances. #letstalkdance0
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A1) Food and Beverage sponsors really help for Dance Benefit events. Especially in foodie cities like the Bay Area! #letstalkdance0
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A1 – Also for hiring in guest artists, hotel sponsorship removes the cost of housing. u can get great deals w sponsorship. #letstalkdance0
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Tip 1:Build your own brand & audience,to be attractive to sponsors,partners,& the press. #FinanceYourDance #letstalkdance0
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Tip: Announce milestones, stories & partnerships in marketing announcements @kinerenterprise @ashanimfuko #letstalkdance0
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Q2: What can dancers/dance companies do to get more press and media coverage?
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A2a: A media pitch must b well-written, informative & accurate. #letstalkdance0
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A2b:Develop a database of media outlets & update it regularly. #letstalkdance0
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A2: Learn deadlines for press/media outlets and pitch editors. Follow up. Repeat. #letstalkdance0
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A2: And of course, hire a publicist! Build on the press from one season/event to the next. #letstalkdance0
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A2 Local media likes to cover stories of artists engaging with the community. #letstalkdance0
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A – 2 Learn how to write a proper press release!!! You would be SHOCKED at how many “highly educated” PR interns don’t. #letstalkdance0
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@Elitedance so true! Writing a proper press release takes practice from looking at colleagues’ PR and getting details right. #letstalkdance0
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@CRBalletIE Good tip to leverage the board’s resources! #letstalkdance0
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Q3: How can we ensure that the messages about #dance in the press are well-rounded, not degrading & negative? #letstalkdance0
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A3: Set up interviews to make it about the exchange, not the angle. #letstalkdance0
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RT @Elitedance: There is no control over that and to some degree you want it. Otherwise, nobody would keep reading/watching. #letstalkdance0
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Exactly. Help them find the words to say it. RT @Joshua_Legg: A3: Write or ghost write letters to the ed, op-eds, etc. #letstalkdance0
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@BrittanyDelany Absolutely agree, so much of our current dance related publications are fluff and it’s so freakin dull #letstalkdance0
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Send hand signed cover letter outlining exchange to head of marketing for sponsor, follow up on phone in 3 days #letstalkdance0
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If you’re using a template, make sure words jump out. Attach great photo, even if it means making a call to get permission. #letstalkdance0
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@Elitedance My editor agrees with you…”Controversy draws more readers”, he says. #letstalkdance0
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@5six78 depends on how well you know the folks – six degrees of separation e.g. Kevin Bacon game works best #letstalkdance0
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@Joshua_Legg More impressed every week, Joshua. How gr8 of you to share what you’ve learned!0
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RT @Elitedance: lol, now yall made me turn on my actual computer…… #letstalkdance on an iPhone is too high maintenance! #letstalkdance0
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Co-branding can b good 2 RT @kinerenterprise: Tip #4:Show sponsors how you can benefit their co. & increase brand awareness. #letstalkdance0
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Yes, great for long-term coverage too ! RT @CRBalletIE A2 Make friends with local bloggers #letstalkdance0
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Yes! RT @Phusia @kinerenterprise your blog is the sixth entry when I googled “dance sponsors” #letstalkdance0
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Thanks 😉 1 of my degrees is in mass comm. LOL. RT @Phusia: @Joshua_Legg youve got GREAT ideas! #letstalkdance0
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RT @Elitedance: Agreed, I am always amazed! Truly sad because it really isnt that hard if you learn the process properly. #letstalkdance0
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RT @kinerenterprise: Tip #12: Be aware of the difference between strategic PR, and Seasonal/Event PR. #FinanceYourDance #letstalkdance0
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If you want coverage b persistent. F/U original email etc w/a phone call to reporter or section ed. #letstalkdance0
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It’s also good to have several angles/ideas in mind when you make a pitch in case multiple outlets bite. #letstalkdance0
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@morphing Goodness! Thank you, Susan. I’m always learning something new from you ea wk 2. From everyone. Such a great community.0
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Haha, find a sponsor, get some money together, then RT @kinerenterprise: Tip #9:Hire a professional… #letstalkdance0
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A3 Is it ok to give a reporter a list of terms that should/n’t be used if they don’t know dance? #letstalkdance0
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@BrittanyDelany Absolutely agree, so much of our current dance related publications are fluff and it’s so freakin dull #letstalkdance0
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Back to sponsors…What is the best initial contact? (E-mail? Set up coffee/meeting? Phone call?) #letstalkdance0
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Nice! RT @CRBalletIE: I exchanged site badges with a local blogger, good SEO! #letstalkdance0
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RT @morphing: If youre using a template,make sure words jump out. Attach great photo… #letstalkdance0
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@Joshua_Legg @Phusia After using online templates, then hiring a professional, I suggest hiring a professional. #letstalkdance0
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@Joshua_Legg @Phusia When I hired @AmberHenrie, I was shocked at the difference in her press release & power! #letstalkdance0
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Just look at reality tv!RT @BrittanyDelany @Elitedance My editor agrees with you…”Controversy draws more readers”, he says. #letstalkdance0
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RT @Elitedance Absolutely agree, so much of our current dance related publications are fluff and it’s so freakin dull. #letstalkdance0
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RT @CRBalletIE Many papers have cut writers, my press releases are published “as is” so I write articles not press releases. #letstalkdance0
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RT @Phusia:Wearing all the hats with no $ RT @kinerenterprise When hired @AmberHenrie,I was shocked at the difference. #letstalkdance0
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@Phusia It’s something that you have to plan/budget/save for. But it is totally worth the investment. 🙂 #letstalkdance0
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RT @5six78: Back to sponsors…What is the best initial contact? (E-mail? Set up coffee/meeting? Phone call?) #letstalkdance0
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@5six78 I think it depends. But e-mail is usually a good start. #letstalkdance0
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RT @CRBalletIE: @5six78 I was fortunate to get my hand on a national media guide, preferences were listed for each. #letstalkdance0
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RT @Joshua_Legg: I agree w/@CRBalletIE I write articles not PR these days. #letstalkdance0
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RT @morphing: @5six78 depends on how well you know the folks – six degrees of separation e.g. Kevin Bacon game works best. #letstalkdance0
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Tip 15: Build a brand that adds value, has a powerful message, & a passionate audience… #letstalkdance0
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Once you’ve done Tip 15, you will attract the attention of the press, sponsors, & the media. #letstalkdance0
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Yes! RT @BrittanyDelany: A3: Become your own media outlet. Generate fresh content and post/promote via online networks. #letstalkdance0
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RT @Joshua_Legg: If you want coverage b persistent. F/U original email etc w/a phone call to reporter or section ed. #letstalkdance0
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Well folks, this was another fantabulous Tweetchat! What awesome tips, advice, & resources! You guys rock! #letstalkdance0
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Thanks so much everyone for one of our best Tweetchats yet! Can’t believe we’ve been doing this for almost 2 yrs! #letstalkdance0
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Thanks, @kinerenterprise! Thank you for the advice, all! #letstalkdance0
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Thanks everyone. Great to chat. Have a stellar dance wk. #letstalkdance0
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Spectacular tweetchat! #letstalkdance Haven’t used the website interface on Twitter in a while, nice to tweet with keys again : )0
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Tip #14: Make sure your online presentation i.e.w website, photos, videos, are professional quality. #letstalkdance0
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RT @CRBalletIE: @5six78 I was fortunate to get my hand on a national media guide, preferences were listed for each. #letstalkdance0
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RT @Joshua_Legg: I agree w/@CRBalletIE I write articles not PR these days. #letstalkdance0
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Tip 15: Build a brand that adds value, has a powerful message, & a passionate audience… #letstalkdance0
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Yes! RT @BrittanyDelany: A3: Become your own media outlet. Generate fresh content and post/promote via online networks. #letstalkdance0
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RT @Elitedance:Send hand signed cover letter outlining exchange to head of marketing for sponsor,follow up on phone in 3 days #letstalkdance0
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@kinerenterprise Thank you all for a great chat. Gotta run! #letstalkdance0
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@kinerenterprise thanks Ashani and everyone else! Good night! I’ve got lots of homework. #Letstalkdance0
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Thanks, @kinerenterprise! Thank you for the advice, all! #letstalkdance0
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Spectacular tweetchat! #letstalkdance Haven’t used the website interface on Twitter in a while, nice to tweet with keys again : )0
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@kinerenterprise Thanks, Ashani! This set of tips would be great for anyone trying to put together press/sponsorship. #letstalkdance0
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Thank you @kinerenterprise! You really keep this community hopping.0
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About The Author
Ashani Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
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