#LetsTalkDance Recap: Bridging The Gap Between Dance and Business
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The #letstalkdance Tweetchat has begun! Tonight’s Topic: Bridging The Gap Between Dance and Business0
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To join our #letstalkdance Tweetchat simply answer our Q’s with your A’s & the number, plus #letstalkdance.0
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Q1: When it comes to the business of dance, where are dance artists lacking the most knowledge? #letstalkdance0
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RT @BrittanyDelany:A1.I’ve observed some choreographers who lack the knowledge about drawing up contracts for their dancers. #letstalkdance0
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A1) 4 me, lack of knowledge was in personal finance. It was “glamorous” to be poor. Got over that when I got to the biz side #letstalkdance0
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A1: I definitely think it varies depending on the individual. But some areas where we suffer are… #letstalkdance0
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Absolutely true! RT @mochazina:A1:Quite often long term planning & investments. We tend to be impulsive,in the moment people. #letstalkdance0
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Lol RT @morphing: @kinerenterprise LOL! When I ended up with a degree in small business and dance, I thought I was sunk 🙂 #letstalkdance0
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@morphing A fellow dance classmate of mine said that he’d be happy eating tuna everyday, so long as he could dance… #letstalkdance0
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@morphing I looked at him like he was crazy and said, “Not me!” I was 19 lol. Still feel the same way. #letstalkdance0
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@kinerenterprise exactly. I had a choreographer friend who would skip the meal and just have desert (many reasons) 🙂 #letstalkdance0
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RT @morphing: @BrittanyDelany yes contracts are tough. It took me maybe a year to come up with the right combination. #letstalkdance0
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RT @rlpim:@mochazina not sure I agree,what if our impulsive rap comes frm uncertainty of a future in the field-particularly $ #letstalkdance0
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RT @5six78:A1:I struggle with what to charge for my teaching&choreo services.Want 2 help other artists out but I need to eat. #letstalkdance0
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RT @mochazina: @rlpim not nec impulsive as in absent minded or negligent, more like @BrittanyDelany said in being consumed… #letstalkdance0
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RT @rlpim: @BrittanyDelany Any contract secrets to share? Im still figuring it out… #letstalkdance0
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RT @Joshua_Legg: A1: Assigg $value to teaching + chore is difclt 2 nav/nego, esp if u gig in various locals. #letstalkdance0
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RT @Joshua_Legg: A1: What r various comty standards? #letstalkdance0
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RT @danceadvantage:A1 recognizing that work, knowledge, experience and creativity have actual value, not just aesthetic value #letstalkdance0
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@jamiebenson confidence – yes, many dancers don’t have confidence in the business side, rarely innate in artist personality #letstalkdance0
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RT @KarenatashaB: Q1: As a non-professional, I can only guess that creative minds are not always best at business. (1/2) #letstalkdance0
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RT @rlpim: @KarenatashaB Yes,this is a huge problem,artists often end updoing these jobs ourselves,even when we arent experts #letstalkdance0
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RT @Joshua_Legg: A1b: Contracts w/producers requires work as well. #letstalkdance0
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RT @morphing:I think when dancers hit the point where they realize they are a business of one,things start snapping together. #letstalkdance0
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RT @mariasmovers: @morphing Agree.When you have no choice,you have to get it together &work it out.Thats what I have learned! #letstalkdance0
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RT @BrittanyDelany: @KarenatashaB @ABCBoston / Volunteer Lawyers for the Arts – helping artists get free help from lawyers. #letstalkdance0
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RT @Joshua_Legg: A1c: Tax law for indept/self-empld is also a quagmire. #letstalkdance0
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RT @CRBalletIE:With contract be reasonable,payment plans need to be made with the receipts schedule in mind (when $ comes in) #letstalkdance0
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RT @rlpim: @jamiebenson I particularly like the part about shared duties,I think thats a good conversation to have in advance #letstalkdance0
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RT @jamiebenson: Contracts are specific 4 a person/businesses experience & objectives. U develop systems that work for you. #letstalkdance0
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Q2: Where should dancers draw the line as it relates to working for no pay & low pay? #letstalkdance0
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RT@niclabonde: We should be getting something worthwhile for our efforts. We each define what that is-tangible or intangible. #letstalkdance0
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Yes please!!! RT @mariasmovers: A1- Lets make a pact to stop doing things for free. 😉 #letstalkdance0
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A2: I’ll teach an occas’n free class as cmty service but won’t perform or choreo free. #letstalkdance0
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RT @mariasmovers: A2- I struggle with the balance of offering my talents for what Im passionate about on the volunteer side. #letstalkdance0
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RT @BrittanyDelany:A2: Depends on work,commercial vs. experimental vs. site-specific vs. community-difft gigs mean difft pay. #letstalkdance0
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RT @danceadvantage: “@CenterForDance: Yes! Would u ask ur hairdresser/accountant to work 4 free yet artists often get asked” #letstalkdance0
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RT @CRBalletIE: A2 Unfortunately funding for the arts has decreased, dancers should be paid for for-profit performances cont. #letstalkdance0
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RT @CRBalletIE: A2 b/c community relations must be maintained to survive. #letstalkdance0
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I know that I, as a writer, would happily help a dancer/dance co in need prepare press releases, mktg within reason for no $ #letstalkdance0
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A2 but be willing to donate/negotiate some time for community outreach when there are no incoming receipts cont.. #letstalkdance0
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develop strong, diverse board importnt“@CRBalletIE: Board Members lend their skill sets at no charge to make the company run #letstalkdance”0
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A2:Working for no pay should have restrictions on it. Whether it be time restrictions or work restrictions… #letstalkdance0
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A2: Eg. You can agree to rehearse w/ a #dance co. for 3 mos. at no pay, as long as you get free classes or… #letstalkdance0
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A2: cont’d….as long as you receive something else of value to you in return…. #letstalkdance0
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RT @BrittanyDelany: A2: (cont) Organize! @sagaftra – largest labor union representing performers https://www.sagaftra.org/music-videos #letstalkdance0
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A2 (3): Dancers must realistically assess if they’re being taken advantage of in a situation; is there money to give? #letstalkdance0
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RT @Joshua_Legg: @BrittanyDelany Yes! And, Im a member of SDC (http://sdcweb.org) as well. #letstalkdance0
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RT @danceadvantage:A2:This is personal choicewhich is why lack of consistencybut many artists dont have a line & thats a prob #letstalkdance0
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A2: so maybe I don’t care what your line is, but please have one. 🙂 #letstalkdance0
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RT @CRBalletIE: @kinerenterprise Me too!But the difference is account receivables dont outweigh account payables in art world #letstalkdance0
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@CRBalletIE Yes, and that’s one of the things we have to change. #letstalkdance0
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RT @danceadvantage:but does it have 2 b thatway? “@CRBalletIE:the difference is acct receivables dont outweigh acct payables” #letstalkdance0
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@danceadvantage Yes Nichelle, there are so many negative, self-fulfilling prophecies that we get stuck in. #letstalkdance0
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Q3: What can we do to improve the future of dance as a profitable art form & stable career? #letstalkdance0
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RT @CRBalletIE: @kinerenterprise That is the magic question. #letstalkdance0
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#CareerGoal RT @kinerenterprise: Q3: What can we do to improve the future of dance as a profitable art form & stable career? #letstalkdance0
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A3: This is a loaded question, but I’ll do my best to share some bullet points of my thoughts on the matter… #letstalkdance0
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RT @kinerenterprise: Create multiple possible income streams for your #dance co. or brand,not solely dependent on any 1 thing #letstalkdance0
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RT @KarenatashaB:A3:Well,a good general economy would help!Educate/build audiences for support.But economy must be stronger. #letstalkdance0
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A3: p1 Dance degree progs must incl dance biz courses 4 persnl + compy matters. #letstalkdance0
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You stole my 1st answer! lolRT @Joshua_Legg: A3: p1 Dance degree progs must incl dance biz courses 4 persnl + compy matters. #letstalkdance0
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@kinerenterprise LOL. Great minds. 😉 #letstalkdance0
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RT@kinerenterprise: I’d love to see dance co.s & brands using biz principles to build sustainable models long term. #letstalkdance0
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A3:In agreement w/ @Joshua_Legg,Dance degree programs must include biz, marketing,& finance in the curriculum. #letstalkdance0
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@KarenatashaB even in a good economy the arts are underfunded – not an excuse. #letstalkdance0
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I agree completely Nichelle! RT @danceadvantage: @KarenatashaB even in a good economy the arts are underfunded-not an excuse. #letstalkdance0
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RT @mochazina:A3:Don’t think it’ll ever be,society is jacked. but we can keep trying by pushing dance/arts programs 4 youth. #letstalkdance0
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RT @rachelinmotion: A3 bring dance to the people, dont wait for the audience to come to you. #letstalkdance0
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u mean #whydancematters? Sry cldnt resist “@rachelinmotion: If we want $, more people need 2 understand importance of dance #letstalkdance”0
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RT @CenterForDance:No deal should be rushed,artist/arts org execute a contract & create beautiful work that leads 2 more work #letstalkdance0
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RT @CRBalletIE: @danceadvantage to receive the grants and donations that make up the difference we have to give back. #letstalkdance0
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@CRBalletIE I really do think @simonsinek had some good things to say abt that, namely know your why and tell your story #letstalkdance0
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Agreed @danceadvantage re @simonsinek #letstalkdance0
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RT @BrittanyDelany: @Joshua_Legg Agreed. Admin/Mktg/Outreach/Dev should be required training with completing dance degree. #letstalkdance0
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RT @BrittanyDelany:A3:Dance as a stablecareer?What about dance as a survival skill:adapt,create,move,connect to environment. #letstalkdance0
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One thing dancers/cos can do is try to find dance lovers w/expertise in other fields who want to help… #letstalkdance0
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@CenterForDance Is building connection to a brand that much diff than building connection to a dance company? To a consumer, not really.0
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RT @BrittanyDelany: @KarenatashaB Great idea!I know a Data Analyst who volunteers at a dance co. & puts her skills to work. #letstalkdance0
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agreed & trying. RT @rachelinmotion: A3 bring dance to the people, dont wait for the audience to come to you. #letstalkdance0
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RT @rachelinmotion: A3 dance auds r small subsection of pop, esp w #moderndance. #letstalkdance0
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RT @CRBalletIE: Question: do most dancers need to piece their income together with multiple projects from different sources? #letstalkdance0
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@CRBalletIE Yes, I believe they do. And if they don’t, they should anyway. Builds more of a stable life for them. #letstalkdance0
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RT @BrittanyDelany: @CRBalletIE Absolutely.Freelance/Independent Contractor work frees up my time to hone choreo + dance work #letstalkdance0
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RT @rachelinmotion: @jamiebenson @whitebirddance and #continentalpdx are doing a great job of bringing dance to the people! #letstalkdance0
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Have a great night everyone! Thanks for letting me jump in! #letstalkdance0
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Thanks, @kinerenterprise! Have a great wk. #letstalkdance0
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What a great group tonight! Glad to see so many smart and open minds working together in dance field to find answers! #letstalkdance0
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@ashanimfuko Thanks @kinerenterprise and everyone. I feel so motivated after the tweetchat, much love! #letstalkdance0
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Great chat! Tell your #Portland OR friends to sign up 4 big group dance event http://www.whitebird.org/continental No Exp Nec #letstalkdance0
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Every Mon 10EST courtesy @kinerenterprise “@dancegab: Wow! Just stumbled upon your conversation. Next time I’d like to join! #letstalkdance”0
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@danceadvantage for certain…this was fun. Have a good night all! #letstalkdance0
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About The Author
Ashani Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
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