The Two Most Important Aspects of Social Media for Dance Studios
Today, Day #21 in our 90-Day Social Media Success Challenge for Dance Studios, I’d like to share my thoughts with you on the two most important aspects of creating a successful social media campaign for your dance studio.
Consistency and Transparency.
Consistency – It is crucial as you build your dance studio’s social media presence that you send consistent messages across all of your different social media pages. That means, the types of images and messages that you publish, should all be consistent with your dance studio’s brand, on every network. If you currently have 2 or 3 different accounts (which you should), there shouldn’t appear to be 2 or 3 different personalities to your business. It should be consistent across the board. Your social media updates should be consistent as well. Whether you update your accounts 5 times a day or 15 times a day, it’s important to be consistent.
Transparency – This is extremely important when building your brand in social media, and really in running a business in general. You must be honest, clear, and genuine about who you are, who your brand is, and what the mission of your dance studio is. It is imperative that you represent yourself and your brand in the truest way possible. This means that what you’re saying and portraying on your social media outlets, should be consistent. Which means that if someone were to meet you in person, or visit your business, they would feel as though it matches what’s been represented online. It is important that you are not dishonest, and do not embellish any aspect of who you are as an individual or as a business. Being genuine and honest is how you build long-lasting relationships, build trust, and build your fans and followers on social media.
Be consistent, be transparent, represent who you and your business truly are, and you will absolutely be successful in social media for your dance studio.
Stay tuned for my upcoming series, “Social Media for Dance Studios – The Good, the Bad, and the Ugly” where I’ll discuss some of the dangers and challenges that can arise in social media for dance studios.
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
