The Top 3 Most Annoying Mistakes in Social Media for Dance Studios – Part 2

Day #72 in our 90-Day Social Media Success Challenge for Dance Studios

Yesterday, we discussed annoying mistake #1, in social media for dance studios, “Incomplete Profile Information“. Well today it’s time for #2.

#2 Random YouTube UserNames

Remember the days when some people’s e-mail addresses were, sexymama123@gmail.com, and how that became extremely inappropriate and unprofessional, so people made sure they had an e-mail account with their actual name i.e., janedoe@gmail.com? Well, not having a username/social media web address associated with your dance studio name is looked upon as very unprofessional.

For those of you who didn’t know, Google owns YouTube. So when you think of search engine optimization for your dance studio, your YouTube videos should be at the top of the list. In a previous article, I spoke about how important consistency is when it comes to social media for your dance studio/brand, and consistency in your usernames is extremely important. Just think of how confusing it would be if your social media web addresses went something like this:

Facebook.com/DanceStudioXYZ
Twitter.com/JaneDancer
YouTube.com/TenduPlie25

This, I’d have to say, is pretty confusing, and inconsistent. The ideal consistency would be:

Facebook.com/DanceStudioXYZ
Twitter.com/DanceStudioXYZ
YouTube.com/DanceStudioXYZ

You want your social media page addresses to be easy to find, and easy to remember. Most importantly, you want them to be easily searchable. I can’t tell you how many times I’ve had to spend an hour or more trying to find a particular dance studio’s YouTube page. Only to find that their YouTube address is under a name completely unassociated with their dance studio name. Or, that there are multiple dance studios in YouTube with the same name, and no one has bothered to put their location as part of the title of their videos.

Here’s what I recommend for your dance studio’s YouTube page:

1) Have a username/address that is your dance studio’s name. Period. If you have another account that you’ve already been using, create a second one, with this new username, and upload your videos there.

2) Put Your Dance Studio’s Name and location in the title of your YouTube videos. This will help improve your search engine optimization, and also, help people to recognize and differentiate your videos from another studio’s that may have the same name. The title should look something like this, “Dance Studio XYZ, Main St. USA – Superstar Dance Competition 2010“.

3) In the description of your videos, the first sentence should be your dance studio’s web address. This should be the first thing that people see when reading your video description. Not only will it spark an interest for people to click on the link to your website, but it will help people to recognize and remember your web address, and confirm that it’s your dance studio’s video, as opposed to another one with the same name. Be sure to start the web address off with http:// in order to ensure that it is a clickable link.

4) Fill out all of your YouTube page information. We discussed this in yesterday’s article. But it’s worth reiterating. Please fill out all of the information you can on your YouTube profile page, including about us, and have direct links to your social media pages and website.

I hope that you now have a better understanding of why your YouTube username is so important, and that you will make this adjustment to your YouTube account today, if you haven’t already done so.

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