Social Media Success Secrets for Dance Studios – Part 1

This is Day 5 in our 90-Day Social Media Success Challenge for Dance Studios. Here’s today’s question…

Question: As a dance studio owner, what is the one thing that I need to know about social media in order to be successful?

Answer: Interaction is key.

We’ve all heard the saying, “people will forget what you said, and they will forget what you did, but they’ll never forget how you made them feel”. Well, the same goes for social media. It’s all about how you interact with people that counts the most. The most successful businesses in social media, are the ones that listen to their customers, answer their questions, and interact with them on a regular basis.

In my previous post, “The Rules of Engagement”, I discussed how social media isn’t about simply promoting your business, but it’s about getting to know your customers, what matters to them, and engaging in some sort of valuable interaction with them. One way of doing this, as I’ve mentioned before, is by asking questions in your updates.

If you own a dance studio, and you’re making an update on your page, you can say things like:

How did you think our dress rehearsal went? Was it better than last year? Any suggestions on how to make it run smoother?

The recital was a huge success this year! What was your favorite piece? Favorite costume?

We’d like to choose a non-profit org. to donate to this year. Any suggestions for good causes to give to?

These are just a few examples. Of course, mixed into these types of updates you can also provide info about your dance studio’s upcoming events, new classes, promotions, deadlines for tuition payments, etc. But, make sure that you’re using social media to its best advantage, and make it fun, and interesting. Here are a few fun updates that you can make to encourage interaction:

It’s May, do you have a birthday this month? Let us know when so we can send you a birthday shoutout!

What are some of your favorite Summer activities (besides dance)?

Memorial Day weekend is coming up. Are you going to any barbecues this weekend? What’s your favorite food at a barbecue?

The idea is to mix it up, provide valuable info, but also, get to know people, show an interest in their lives, and interact with them. That’s how you build a fan base, and increase your followers/friends in social media.

Did you find this post helpful? If so, please leave comment. If you have a question about social media for dance-related businesses, feel free to post it here as well. We’re also on Facebook and Twitter.

http://facebook.com/KinerEnterprisesInc

http://twitter.com/kinerenterprise

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