Facebook is a very valuable social media platform that will allow you to connect with your current customers, as well as prospective customers in a big way, if used properly. There’s a good chance that you already know how to set up a Facebook page, since it’s about as easy as setting up an e-mail account. So for today, Day 7 in our Social Media Success Challenge for Dance Studios, I will answer one very important question about Facebook:
Question: Do I need a separate Fan page for my dance studio/business if I already have a personal profile page?
You should absolutely keep your Facebook profile page and business page separate. This may seem obvious, but, it’s important to establish an online social media presence for your dance studio/dance business, that is separate and apart from your personal page. The types of updates that you’ll post on your fan page will of course be very different from what you would post on your personal profile page. This allows you a lot more control, and an opportunity to maintain a certain level of privacy and separation from your business, which is important. You may suggest that your friends “Like” your Facebook fan page by clicking on the link under your fan page profile picture that says, “Suggest to friends”. However, generally speaking, it’s best to keep a definite distinction between these two types of Facebook pages.
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients.
She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom.
Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.