My Dance Studio’s Real-Life Social Media Success Story – Feat. Uptown Dance Studio
Day 81 in our 90-Day Social Media Success Challenge for Dance Studios…
Today is the final installment in our “My Dance Studio’s Real-Life Social Media Success Story” series, as we begin the countdown to the end of our 90-Day Social Media Success Challenge for Dance Studios. I can’t believe it’s almost over!
Today’s dance studio feature is, Uptown Dance Studio, located in Belleville, NJ. Uptown Dance is a family owned and operated Studio in Belleville NJ. Pat and Leslea Clark (Director, and Assistant Director, respectively) teach several forms of dance to all ages, pre school through adult. They are celebrating their 19th season this year! I had the pleasure of meeting Leslea on Facebook, and have since learned some really great things about her, and Uptown Dance Studio.
At Uptown Dance they teach their students to appreciate dance as an art form, an outlet, and a way to express themselves freely. They have a nurturing, non-competitive environment which allows students to have fun and be themselves. I recently read a comment from one of their students on Facebook. This is what it said….
“Uptown Dance is the best place in the world….if you ever have a bad day you can go and you will have your friends there to make your day bright…..we are all a big family that will help each other when they need it…….I Love Uptown Dance. ♥”
Krystin Gussie
They are clearly doing something right! Check out their social media success story…
1) What type of marketing/promotion did you do for your dance studio before getting involved in social media?
We took out ads, passed out flyers, and counted on a strong following from “word of mouth”.
2) What social media outlets are you currently using to promote your dance studio? (Facebook, Twitter, Youtube, etc.)
We use YouTube, Twitter, Facebook, Myspace, Merchant Circle, Ning, and Blogger.
3) What’s been the biggest change at your dance studio since getting involved in social media marketing?
This biggest change is, more of a connection with our students and parents. We feel “connected” at all times. Parents do not hesitate to ask me a question on our Facebook wall, and students feel more open to converse and comment on happenings at the studio.
4) Why do you think social media is a great way to promote and market your dance studio?
Its great because it keeps us connected as I said before. It also creates a buzz. For example, I post a rehearsal video on Youtube of my students, and shortly thereafter, we had parents and students commenting and getting excited about what we are doing. It also brings potential new students to our studio. For example, Shelly sees Ann’s comment on a video she is in, watches that video, and becomes interested in our studio. The experience of a dance class becomes more real to Shelly, and she then wants to join the fun. There is no way you can get the same experience from an ad in the paper, or a flyer you see in the local super market.
5) Did you originally have doubts about getting involved in social media for your dance studio? Why? How did you overcome that initial hesitation?
Believe it or not, I had zero doubts, and thankfully I have not had a negative experience with this process.
Special thanks to Leslea for taking the time out to share their social media success story, and for closing out this series with a bang! I hope you guys enjoyed this weekly series. Please leave a comment below, place your vote, and share this post on your social media pages.
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
