My Dance Studio’s Real-Life Social Media Success Story – Feat. Footnotes Dance Studio
Day 67 in the 90-Day Social Media Success Challenge for Dance Studios…
For today’s “My Dance Studio’s Real-Life Social Media Success Story” Challenge, we are featuring a wonderful dance studio in Ceres, California called, Footnotes Dance Studio.
Footnotes Dance Studio is breaking the standard mold of dance, while infusing the area’s top instructors, to enrich the lives of aspiring dancers in the Stanislaus community.
Their students have many opportunities to excel in all forms of dance including: Classical and Contemporary Ballet / Pointe, Tap, Jazz, Hip-Hop, Funk Jazz, Ballroom, Lyrical, Leaps & Turns, Modern Dance, Dancing Babies, Pilates and Fusion Dance Co. Everyone from 2 years of age through adult are invited to join the variety of classes for all skill levels, beginner to pre-professional. Footnotes also offers private lessons and custom choreography for dance, drill and cheer teams.
Check out their social media success story!
1) What type of marketing/promotion did you do for your dance studio before getting involved in social media?
We started with the basics: yellow pages, postcard mailers, community performances.
2) What social media outlets are you currently using to promote your dance studio? (Facebook, Twitter, Youtube, etc.)
Footnotes has a Facebook & Twitter page. We have YouTube links on our website, and email a monthly newsletter to our student database.
3) What’s been the biggest change at your dance studio since getting involved in social media marketing?
The biggest change I’ve noticed is the parents’ awareness about the events taking place at the studio. Parents seem to keep “in the loop” since they see our posts mainstreamed to their Facebook Newsfeed.
4) Why do you think social media is a great way to promote and market your dance studio?
Facebook and Twitter are a perfect way to publicly showcase my studio to parents and students, so they can see what the studio does throughout the year. I think it’s less about promotion, but a better way to connect to your customer. Posting results from competitions, and pictures from master classes and recitals, lets us share our students’ successes and events. Of course it also lets people see what Footnotes Dance Studio is about. Free promotion, and keeping a vast number of people up to date with us, it’s just too perfect!
5) Did you originally have doubts about getting involved in social media for your dance studio? Why? How did you overcome that initial hesitation?
I never hesitated to sign up for a studio page on Myspace. I thought it was fabulous to have a studio page for our dancers to post pictures and leave messages for the staff. It was free advertising, and the kids and parents loved having on official Footnotes page. Once I saw the trend and simplicity of Facebook, I was hooked. People of all ages now have a Facebook page. I can’t get parents to read the emails I send, but I can for sure keep them up to date with my posts on Facebook. I even have a link to Facebook on our website. People check their Facebook more often than their emails. I know this is a fact because I do it myself.
What an awesome social media success story! Thank you Lindsey Curry for taking the time to share your story with all of us. I’m sure that other dance studio owners will find it inspirational and motivational!
If you’d like your dance studio’s story to be featured on this blog, please e-mail your answers to the above questions to, info@kinerenterprises.com. View our previous success stories by clicking here.
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My Dance Studio’s Real-Life Social Media Success Story – Feat. Nuevo School of Contemporary Dance
The Hip-Hop Dance Conservatory’s Social Media Success Story
Social Media for Dance Studios – The Best of Twitter Series Part 4- Social Media Success for Dance Studios – The Best of Twitter Series Part 3
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About The Author
Ashani C Mfuko
Ashani Mfuko is a Social Media Strategist, Digital Marketing Specialist, Award-Winning Blogger, and Professional Dancer. Ashani works with small businesses, corporations, & non-profit organizations as a Social Media Strategist and Digital Marketing Specialist. She creates results-driven, innovative social media strategies that are proven to increase your revenue and catapult your brand to expert status in your niche! She has an extensive track record of creating and implementing successful social media strategies for her clients. She is also the Host and Executive Producer of the “Inside New York City Dance” television show on MNN, and is a proud wife and new mom. Ashani has been featured in Dance Magazine, as a “Media Maven”, as well as in Dance Mogul magazine, Inside Woman magazine, & Dance Studio Life magazine, in addition to various dance blogs online. She is the author and creator of the, “Finance Your Dance: How To Turn Your Passion Into Profit“ e-book and workshop, and her dance blog won the Reader’s Choice, “Top Dance Business Blog” of the year award, two years in a row. She is a leader in the field of social media and digital marketing, and is highly sought after as a dance performer and dance teacher in the New York City dance community. Ashani is on staff at the Joffrey Ballet School in New York City, and teaches Advanced Jazz classes for their Jazz & Contemporary program & Ballet program.
