Miss Colleen’s Elite Dance Centre’s Social Media Success Story

Day #53 in our 90-Day Social Media Success Challenge for Dance Studios…

It’s time for our fourth installment in the “My Dance Studio’s Social Media Success Story Challenge“. Today’s post features Miss Colleen’s Elite Dance Centre, located in Rockville Centre, NY.

Colleen Tanner-Gunn is the artistic director of Miss Colleen’s Elite Dancentre and is listed in the National Directory of Who’s Who in Dance Educators in New York state, National Association of Professional Women, as well as being nominated for Cambridge’s Who’s Who for professional executives in 2009.

Whether you’re a beginner, or aspire to be an established professional, The Elite Dancentre is sure to offer just the class you seek! Comprised of eight different dance experts, their faculty is fully committed to your development and training by offering unsurpassed dance instruction, and personal attention to the aspiring dancer.

Check out their social media success story…

1) What type of marketing/promotion did you do for your dance studio before getting involved in social media?

The first type of marketing I used and still use and consider it the strongest way to advertise any sort of business is simply “WORD OF MOUTH”. Mothers and students always feel more comfortable when someone they know has great things to say about our business. It automatically takes away any worries about leaving your child with another grown up for an hour. My goal is to always make every mother feel at ease. I like to always tell each and every Mother as they register for my school “that there child will be safe and sound with us”, “I promise to teach their child and every child as if they were my own daughter”, And I always make the ultimate promise that “their child will grow leaps and bounds being around positive adults, positive comments, and children who are taught to respect one another.”

2) What social media outlets are you currently using to promote your dance studio? (Facebook, Twitter, Youtube, etc.)

I use all of those, Facebook, Twitter, Youtube, and some other ones such as Linkedin, Hot Frog, and other dance sites.

3) What’s been the biggest change at your dance studio since getting involved in social media marketing?

My studio’s popularity. All the local children in all the surrounding towns know my studio, the teachers, and what we are all about.

4) Why do you think social media is a great way to promote and market your dance studio?

For me, it’s been a way to get the name of Miss Colleen’s Elite Dancentre, our professionalism, staff’s talents, and students’ talents out in the public eye. It is also a great way to market all the master classes that take place at the studio.

5) Did you originally have doubts about getting involved in social media for your dance studio? Why? How did you overcome that initial hesitation?

Of course I did. But luckily for me I have 3 younger brothers one being 18 years of age who explained how it all worked and the benefits. The unknown is always a scary thing.

I’d like to thank Colleen for sharing her story with us. I think that her last comment really says it all. “The unknown is always a scary thing”. If you want your dance studio to continue to flourish in this new economy and marketplace, you must overcome the fear of the unknown, so that your dance studio can have a social media success story too!

If you’d like to share your dance studio’s social media success story, and be featured on this blog, please e-mail your answers to the questions above to, info@kinerenterprises.com.