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How to Stay Committed to Social Media Marketing for Your Dance Studio - The Let's Talk Dance Blog - Empowering Dancers To Create A Better Quality of Life!

How to Stay Committed to Social Media Marketing for Your Dance Studio

For Day #12 in our Social Media Success Challenge for Dance Studios, we will talk about staying committed to your social media marketing campaign.

Success in social media marketing for your dance studio doesn’t happen overnight. You’ve heard the saying, “it takes many years to become an overnight success”. Well, this concept also applies to social media. Although it won’t take years for you to see the results of your social media marketing, it is something that you have to be committed to over time, in order to reap the true benefits of it. So, here are a few quick tips for you to keep in mind, when building your dance studio’s social media marketing campaign.

1) Don’t try to get a huge amount of fans or followers within a short period of time. Gaining fans and followers is something that grows slowly over time as you connect with more and more people, create great content for your target audience, and also as you promote different events and discounts that are of interest to people. So don’t be in a hurry. Most small businesses who have a large number of followers have been in the game for at least a year.

2) The more active you are, the more fans/followers you will gain. If you’re only updating your social media accounts once a day, or a few times a week, you’re not going to see a significant growth rate in your numbers of fans/followers. I would recommend making at least 10-12 updates during normal business hours (and even later into the evening), consistently, in order to get the most bang for your buck (but wait, isn’t social media free?). You know what I mean. People get to know you and your business by the type of content that you post, and people like to feel like you’re a friend that they see everyday (online), and not one that they come across once in a blue moon.

3) Quality vs Quantity. You’re better off having a smaller number of targeted fans/followers, people who are truly interested in your business and your content, as opposed to a large number of people who are simply numbers on a page.

In the end, you will only get as much out of the social media marketing for your dance studio, as you put into it. So invest your time, build relationships, be honest, and open. But most of all, be patient, and be consistent.

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